My Portfolio
Led my team, The Digital Mavericks, in creating & developing a comprehensive strategy for a Levi's loyalty program that included, Google Display, Google Search & Social media marketing as well as content creation The result was a 20% increase in ROAS.
This slide deck includes an appendix with the following:
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Marketing brief
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Retargeting ad campaign set-up screenshots.
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Google Ad campaign set-up screenshots.
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Google Display ad campaign set-up screenshots.
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Social media ad campaign set-up screenshots.
Vagabond Ventures is a mock travel agency in Aruba, I created.
The brand needed a website redesign to better showcase their products and services. This was my first attempt at creating a WordPress site with the objectives being:
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Create and modify content.
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Structure a site logically.
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Apply visual hierarchy principles to content.
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Apply objective-driven content strategy to pages and posts.
Midterm Project- (Slide Deck)
The concept behind the midterm project was to develop a digital marketing plan with my team and then plot and build a website from the ground up, demonstrating our understanding of how websites help businesses reach their goals and serve as home base for marketing efforts. I created the website in WordPress, including, backlinks, internal links, best SEO practices, attention to targeted audiences, UX/UI and helped with the slide deck as well.
The required deliverables were:
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Create marketing objectives, KPIs appropriate to the nonprofit created, and marketing strategies.
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Develop customer journeys and funnels with corresponding channel selection.
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Create content for different organic digital marketing channels that help meet goals.
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Conduct keyword research to aid in the site architecture, content, and SEO of a website.
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Plan a website that meets objectives and user needs for various audience segments and different stages of the conversion funnel.
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Use best practices for UX/UI design, website copywriting, and SEO in the creation of a website.
